Monthly page views up 700% for a Sage partner in construction and real estate.
Sockeye Consulting, thriving in the construction and real estate sector as a Sage Partner, credits 15 years of growth to superior products and customer service. Despite a steady influx of new clients and strong word-of-mouth, they recognized the need for a robust marketing strategy.
The idea of hiring a single Marketing Director revealed a challenge: finding one person to effectively manage creative direction, online advertising and SEO seemed impractical.
“We decided to work with FORT instead of hiring an FTE/Marketing director,” says Nick Brorson, Founder and CEO of Sockeye Consulting. “FORT could offer Sockeye so much more than one individual. FORT is like an extension of our company, a whole marketing department!”
FORT+ provides access to a wide range of vetted freelance experts (copywriters, programmers, media placement, digital experts and designers), included in the monthly fee. “If we had hired a marketing director in-house, we would have had to depend on that person finding these experts and then pay them on top of their salary.”
With consistent, targeted content being produced, FORT+ gives Sockeye’s sales team what they need to keep making contact. “We have vertical-specific materials we’re able to share with prospects that speak directly to their industry. This helps move them down the funnel and Sockeye into their consideration set,” says Nick.
Sockeye’s YouTube channel, built from weekly team interviews, now outperforms their own website in search.
Because of the materials FORT publishes on our behalf, our team is proud to work at Sockeye.”
Nick Brorson · CEO, Sockeye Consulting
We use the hub and spoke model to boost SEO rankings and get every drop of potential out of each content piece we create. It uses resources smartly and keeps the conversation with the audience consistent wherever they are, with the tweaks each channel needs.
It takes copywriting, SEO strategy, graphic design, animation, web development, data analysis, social media strategy and project management. Instead of hiring all of these roles in-house, our clients work with our team to make it happen.
We love that we can depend on FORT for large strategic projects with complex working parts, but the team also comes through when we need last-minute items or quick-turn materials.”
Nick Brorson · CEO, Sockeye Consulting
Tell us which verticals you sell into and where pipeline feels thin. You’ll talk with the senior people who’d actually run your program.
Tell us what you’re building. You’ll get a clear plan: what we’d build, how long it takes and what it costs.